As we sit here on the threshold of a new century, so much wonderful opportunity faces DMAC I hardly know how to explain the areas in which DMAC will change as our niche of "Data Entry/Image Entry Software for Service Organizations" goes through the year 2000 problem and becomes universally image enabled.

Users Say DMAC’s Products Ahead

Today we find DMAC with technically superior products for our niche — probably one to two years ahead of others. All this because we have listened to our clients and heuristically added to our products as clients have asked. Thank you for your suggestions.

Sales Team Getting Up to Speed

Our sales and marketing group of Carolyn Bell, Ed Layne and John Durgin, and no doubt others who will join them, have taken and are taking the trickle of sales to a steady stream, and then to a flood.

Hotline Support & Installation Team Are Good And Getting Stronger

Our hotline support and installation team of Tina Kay, Gary Nelson, Noreen Dunlap and Ricky Nelson today tackle installation and support projects that only a year ago would have stopped them in their tracks.

User File Structure Becomes Stable

Our products Unibase by DMAC and Unibase Imaging have become so solid and complete throughout the 7.4i release series that the need to change user file structures no longer is a necessity. Ah, but those manuals need lots of work.

Technical Newsletter Reaches More

Our mailing list for The Unibase Technical Review has grown many fold. Our web site hits are steadily growing (We have recorded the first collection on a system sold because of the Internet.).

How Do We Best Serve Our Clients?

How best do we serve our clients? I sure don't have all the answers. In a little over two years we have grown 150 percent in staff — and we want so much more.

Nontechnical Changes Coming

The sales and marketing group wants to name the next release of Unibase by DMAC something new. They say it is because our clients confuse the current product with its historic humble beginnings at Unibase Data Entry over twenty years ago. They want to change the name of the Artificial Intelligence Development (AID) language to something which does not sound like a disease. They want to rename this newsletter because DMAC has grown to be more than the Unibase products.

Lots Of Ways To Go Technically

My own development staff (remember I am an engineer in software development since 1967) argues as to the best way to incorporate our dualistic approach of run on any client and any server; have both a Menu User Interface (MUI) and a Graphical User Interface (GUI); on both 16 bit and 32 bit clients. (See why it will take a CD-ROM for the next major release if we release all our products as a single install selection.)

Management Now Takes More Time

Whereas about a year ago, management meetings were lunch or breakfast; now we have to have actual sit down meetings.

DMAC’s Partners Aren’t Monomaniacal

While we have concentrated on making our product better, some competitors have tried to cover all aspects of the image entry scene in their product line. No way can a company with DMAC's resources do this. So we have looked to partner with others to meet service organizations needs. Big ideas and small pocketbooks appear to be everywhere in image forms processing front ends. Little partners want to spend our development effort; big partners don't care. We at DMAC have put client needs in our niche foremost; all other effort is secondary.

Dealers Find Users Need Lots of Help

Even our dealer network approach is running into growth opportunities. Root 3, our fantastic United Kingdom dealer, has growth which makes ours look small. Why? They help the user use the new technology. Does that mean that we really want our dealers to become value added resellers (VARs) like Root 3?

Most Clients Maintain Steady Growth

Fortunately, our service organization clients who are moving into imaging slowly seem to be making steady progress. Most thank us for our go slow approach. Most complain that the image software ahead of Unibase Imaging does not understand the needs of a service organization.

DMAC Will Meet Client Needs

We at DMAC know enough to push forward with the product and support to enable our clients to meet their needs. Do not be surprised at our responses to the challenges of the next century. We will keep our eye on clients and their needs and requests; and probably let the younger generation have their go at adding sizzle to the best support and product for data entry / image entry ( and reject/repair, intelligent agents, FISS conforming software, and who knows what next) service organizations.